The Story Behind The Ingredient

Built In The Trenches. Proven In The Market.

From a restaurant basement in Sackville, NB to national listings at Costco and Shoppers Drug Mart. $4.7 million in revenue with 2 SKUs. 20,000 online customers. 3,500 retail doors. This is how phytoplankton conquered Canada - and what David Hunter is ready to help your brand do next.

The Inspiration

Life-Changing Recoveries. A Mission Was Born.

Phytoplankton Solutions exists because of a deep inspiration: witnessing life-changing recoveries from hundreds of people. Founder David Hunter saw it first-hand and couldn’t look away.

Natural-focused doctors who watched their patients miraculously get better proclaimed that the perfect food for the mitochondria had been discovered. The foundation of all nutrition - one third the size of a blood cell - going directly into the mitochondria and awakening the energy centre and immune system of the human and pet body.

After receiving the licence from Health Canada, brand owners were reluctant to get on board. They didn’t want to be the guinea pig. So David Hunter decided to prove the market himself.

The Karen Project

Named For His Mother. Built For The World.

David Hunter named his phytoplankton brand after his mother Karen, who passed away from cancer in 1993. He didn’t want to start a supplement company. He called it The Karen Project.

Karen Phytoplankton started with one pharmacy in Sackville, NB. In 5 years it had over 20,000 online customers and over 3,500 retail doors — including national listings with Costco and Shoppers Drug Mart. All of it driven by customer excitement and reorders. No paid influencers. No advertising tricks. Just results.

Karen Phytoplankton broke every mold. Two SKUs. $4,700,000 in revenue. If someone with no dietary supplement experience can take this from the basement of a restaurant to a national company in 5 years — what can an experienced supplement company with an established customer base do?

$4.7M

Revenue Proven With Just 2 SKUs

20,000+

Online Customers In 5 Years

3,500+

Retail Doors Including Costco & Shoppers

$16M

In Canadian Market Awareness Already Spent

Beyond Canada

The Playbook Is Written. Now It’s Your Turn.

Along the way, cutting-edge brands who saw the vision came on board. David Hunter helped them turn their ideas and his phytoplankton into million-dollar SKUs - driving revenue for those companies and giving them springboards to grow larger than they ever imagined.

Phytoplankton is also a multi-million dollar category in the USA. The pet industry is growing strong and ready for new category leaders. David and his team have proven the market in the USA and have all the marketing recipes to show brand leaders how to drive revenue.

What makes this different is that this ingredient comes from someone who was in the trenches - who did the product development, who helped brands go to the next level, who knows what to do and what not to do. This is more than general sales. It is a partnership.

Meet David Hunter

This Is More Than Sales. It’s A Partnership.

David Hunter spent years in the trenches — building brands, developing products, proving markets, and helping supplement companies grow larger than they ever imagined. He’s not a salesperson. He’s a partner who has done it before and knows exactly what to do and what not to do.

He is ready to help your business. Whether you’re an established brand looking to add a category-defining hero SKU, or a new brand needing a strong foundation, David brings the playbook, the ingredient, and the expertise to make it work.

Limited partnerships are available. If you think your business is ready for phytoplankton, the time to reach out is now.

Book A Discovery Call

Ready To Grow Revenue?

Worth A 20-Minute Conversation With The Founder?

David Hunter has built the playbook. He’s turned phytoplankton into million-dollar SKUs for brands across North America and he’s ready to help you do the same. Limited partnerships available - reach out today.

Book Your Discovery Call

Built In The Trenches. Proven In The Market.

The Inspiration

Life-Changing Recoveries. A Mission Was Born.

The Karen Project

Named For His Mother. Built For The World.

$4.7M

20,000+

3,500+

$16M

Beyond Canada

The Playbook Is Written. Now It’s Your Turn.

Trusted By Category Leaders

Brands Who Use Our Phytoplankton

LeanFit

GFR Pharma

Adored Beast

Activation Products

Sunfood Nutrition

Global Phytoplankton Alliance

Pure Island Health

Meet David Hunter

This Is More Than Sales. It’s A Partnership.

Ready To Grow Revenue?

Worth A 20-Minute Conversation With The Founder?

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Company

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